Wednesday, March 20, 2019

Long Island SEO: What To Ask Regarding Website Security

By Arthur Williams


In the digital age that we live in today, it should come as no surprise that every business should have a website. With that said, developing one from the ground up isn't always easy, as there are many factors to account for. One of the most important, not only for Long Island SEO but the user experience, is security. For those that would like to get the most out of website security, here are just a few questions that are worth asking.

"How does website security impact SEO?" According to companies like fishbat, these two factors are more closely linked than you might think. It's important to note that search engines place more focus on websites that are safe to use. What this means is that when a user clicks on a link, they should be directed to a site that will not put them, or their information, at risk. Anyone that works in SEO will tell you the same.

"If I make my website more secure, what do I stand to gain?" Depending on what your website has to offer, there is plenty to gain. First, if you work in ecommerce, you will be able to increase the potential sales that you see. The majority of shoppers will do business with sites that they can trust. It's also worth noting that a secure website can bolster your online reputation. This goes a long way in other aspects of marketing, which speaks volumes about its value.

"How do I make my website safer?" If you're concerned about the security of your website, there are a few precautions that can be taken. One of the most effective, not to mention common, is the installation of an SSL certificate. This will provide encrypted communication, which is especially useful for sites where purchases can be made. It also doesn't hurt that this has an SEO impact. If your website has an "https" extension, an SSL certificate has been installed.

With this information, you will be able to make your website as secure as possible. Not only does this work in your benefit, but in the best interest of each visitor that you attract. Keep in mind, though, that there are many other aspects that play into SEO. By taking the time to consult your local SEO specialist, you will be able to construct a strategy that will get you ranking, thereby making your business stand out that much more.




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