If you're a business owner, especially in the digital age we live in, SEO should be a part of your strategy. Without it, you'll be less likely to be found on Google and other search engines. The top web design companies in the world will agree, but what are some of the metrics to keep track of so that you know said strategy is working? Here are 4 of the most invaluable ones that will help you develop a better understanding of the process at hand.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Generally speaking, a visitor will click away from a site if it takes longer than 3 seconds to load. It's easy to see why, as the growth of digital media fostered a sense of immediacy. People expect sites to load quickly, which is the case for the ones that are developed well. Otherwise, performance can come to a crawl. This is yet another SEO metric that should be tracked over the course of time.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
Bounce Rate - For those that don't know, bounce rate refers to the number of people that visit a site and immediately leave. When this happens constantly, the bounce rate increases, which is a problem in the eyes of such companies as Lounge Lizard. This means that there is something wrong with the site, either from a navigational or overall performance standpoint. Fortunately, the top web design companies can correct this shortcoming.
Load Time - Generally speaking, a visitor will click away from a site if it takes longer than 3 seconds to load. It's easy to see why, as the growth of digital media fostered a sense of immediacy. People expect sites to load quickly, which is the case for the ones that are developed well. Otherwise, performance can come to a crawl. This is yet another SEO metric that should be tracked over the course of time.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
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