Wednesday, June 13, 2018

Shopify & The Long Island SEO Do's And Don'ts To Follow

By Arthur Williams


When you think of ecommerce, what are some of the names that immediately come to mind? Shopify may be one of the first, and to say that it's popular would be an understatement. With it, retailers and crafters have the ability to sell products related to fashion, luxury, electronics, and the like. For those that would like to know how to get their Shopify stores ranking, here are a few do's & don'ts to follow when it comes to Long Island SEO.

DO keyword research as early as possible. The reason for this, according to the likes of fishbat.com, is that it will help you focus on content creation. After all, search engines pick up on content that uses certain terms on a regular basis. As far as your Shopify store is concerned, these should be related to the products that you sell or provide. This will help you rank better, which makes it an invaluable Long Island SEO practice.

DON'T overlook content creation on a routine basis. After all, if you're going to see success from an SEO standpoint, it's important for a steady stream of content to be seen. Your Shopify store practically hinges on this, as it will help with rankings and consumer interest. The more content you produce, the more interest you create. For those that are new to this ecommerce platform, this is especially worth noting.

DO include product reviews. If your goal, outside of SEO, is to increase purchases, you can instill faith in consumers by including previous reviews. These will tell people about the level of service your store provided, the products they received, and whether they'd like to do business in the future. When people can read testimonials, it makes them more comfortable with the idea of doing business as well. This is beneficial, even outside of SEO.

DON'T let Shopify's additional features go overlooked. For those that don't know, Shopify has built-in features that can benefit users from an SEO perspective. This platform gives you the ability to edit your tags, meta descriptions, and URLs. While this may not seem like much at first, you should know that they can be changed so that search engines read them better. As a result, your store and its various product pages will see greater visibility.




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