Monday, April 29, 2013

When Done Right, Website Design Mobile Applications Can Increase Business.

By Lucy Cho


The success of website design mobile applications has shown that there is no turning back now. Instant, anywhere access to the web, with all of its perks and offerings, has gone mobile. More people than ever before are able to access the web from virtually anywhere and on numerous different internet compatible devices. For almost everything, if it's on the web, it also has a mobile application. Strategy generally depends on what you are trying to accomplish, but an idea for how any website functions in mobile space is crucial to the success of any business. Another advance in mobile space, loyalty kiosks, offers the unique opportunity for customers to receive perks and specific information on their mobile devices. There is much to contemplate when it comes to mobile applications and the success of any business in mobile space.

Successful launch of your website design mobile application often depends upon a couple of important points. The whole face of marketing and acquiring customers has changed with mobile applications at many people's fingertips. Searches and information that once required access to a PC, or at least a laptop with an internet connection, can now be accessed on most any mobile device; however, mobile applications while very useful in their own right, still do not offer all options that a full scale webpage can offer. Even with their restrictions, mobile devices own a large share of the marketplace and cannot be ignored. As such, in order to be as successful as possible, business objectives must be identified, "tappable" must become an everyday occurrence, and feedback in a variety of forms becomes absolutely necessary.

Business objectives determine and drive both the function and aesthetics offered on any mobile application. A website design mobile application must consider prioritizing business objectives and communicating that hierarchy in the overall mobile design. Transitioning from a full blown website to a mobile application forces you to focus and find only a few priority objectives for the mobile site. In order to better understand this, take for an example, a website and mobile application for a car manufacturer. A desktop browser application may open to show big, bold images. It might also include robust navigation, site search, and social media links. In contrast, that same webpage opened in a mobile browser will generally offer a stripped-down version of the website. In most cases, the most prominent features still remain, but the focus shifts from all the buttons and gadgets to a main focal point, perhaps the latest vehicle. In mobile applications, the focus must clearly define the business objective with less space to work with.

Feedback in a host of varieties also becomes invaluable. This ranges for feedback from customers to the feedback that they receive as they utilize applications. Feedback from customers allows businesses to offer and track information for loyalty kiosks.

Feedback also becomes very important with mobile applications, in a variety of ways. Feedback from customers is especially helpful if you plan to offer loyalty kiosks. It will allow you to sort what consumers are most interested in and also help you to identify offers and promotions unique to them. Another type of feedback that is equally important revolves around interaction feedback. For instance, when you tap a button on a mobile application, it should respond in some way to let you know that you have correctly selected that button. Mobile browsers don't make feedback as obvious, so visual feedback is crucial in mobile site design.

Building a successful website design mobile application can not only build business, but also allow you to track and reward customers through loyalty kiosks and other incentive programs.




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