So, how can you get your small business website to rank higher in the search engine listings? Most larger corporations spend thousands of dollars every month by paying a professional for SEO help. This is not always necessary. One of the most valuable skills that a small business owner can learn is Search Engine Optimization to help your website gain more visitors. Best of all - its free!
Search Engine Optimization (a.k.a. SEO) is the method of showing the search engines what your site is about. Google, Yahoo, Bing and the other search engines all use sophisticated formulas to decide which website most likely matches what a user is searching for. The websites that most closely match the search terms and seem most important will be placed higher on the page. There are many ways in which a search engine determines how relevant a website is to a given web search phrase. Search engines are always trying to bring the most valuable results to their customer, and will look for the most trusted and informative sites.
One factor that determines how high your site appears in the search results is called a key phrase. A key phrase is simply a word or phrase that customers will most likely use to search for your website. You should make sure this key phrase is in the site's URL, the title, meta tags, section titles, in links, and in all parts of your website.
Creating "backlinks" to your website should be an important part of your company's SEO strategy. The major search engines look at how many times other sites link back to yours. If your site is being linked to by thousands of other sites, the search engine will find your site to be "popular" and the best site for your keyword or phrase. Your website will then be ranked higher. You can help accomplish this by making sure that your small business website contains valuable information so that other sites will want to link to you. But be careful, the quality of your links is a bit more important than the number of links. If well known, trusted sites were to link to your website, your site will also appear to be an authority on your subject and it will rank higher in the search results. Likewise, if your site is linked to hundreds of spam sites, your website may also be considered spam and less valuable for the search engine.
Search engine optimization is very complicated, as nobody really knows how to be ranked the highest in search engines except search engines themselves. There is so much for one to research on the subject, and some techniques are tried and true, while others will come back with limited success. Reaching the top results in a search engine does not happen overnight, and it may even take several months, but if you are patient and work at it, you really can make it. Here's to your first inspiration for using SEO to help you make money on-line!
Search Engine Optimization (a.k.a. SEO) is the method of showing the search engines what your site is about. Google, Yahoo, Bing and the other search engines all use sophisticated formulas to decide which website most likely matches what a user is searching for. The websites that most closely match the search terms and seem most important will be placed higher on the page. There are many ways in which a search engine determines how relevant a website is to a given web search phrase. Search engines are always trying to bring the most valuable results to their customer, and will look for the most trusted and informative sites.
One factor that determines how high your site appears in the search results is called a key phrase. A key phrase is simply a word or phrase that customers will most likely use to search for your website. You should make sure this key phrase is in the site's URL, the title, meta tags, section titles, in links, and in all parts of your website.
Creating "backlinks" to your website should be an important part of your company's SEO strategy. The major search engines look at how many times other sites link back to yours. If your site is being linked to by thousands of other sites, the search engine will find your site to be "popular" and the best site for your keyword or phrase. Your website will then be ranked higher. You can help accomplish this by making sure that your small business website contains valuable information so that other sites will want to link to you. But be careful, the quality of your links is a bit more important than the number of links. If well known, trusted sites were to link to your website, your site will also appear to be an authority on your subject and it will rank higher in the search results. Likewise, if your site is linked to hundreds of spam sites, your website may also be considered spam and less valuable for the search engine.
Search engine optimization is very complicated, as nobody really knows how to be ranked the highest in search engines except search engines themselves. There is so much for one to research on the subject, and some techniques are tried and true, while others will come back with limited success. Reaching the top results in a search engine does not happen overnight, and it may even take several months, but if you are patient and work at it, you really can make it. Here's to your first inspiration for using SEO to help you make money on-line!
About the Author:
Do you need a small business website? Then visit www.triadwebservice.com where you can find out all about our search engine friendly small business websites and what we can do for you.
