Many people just think of web design as a practice that makes websites pretty or technically striking. This is the case, to some extent. However, one of the most important elements of an attractive page is to take visitors to the site deeper into the site so they can get what they want. For businesses, this also means more sales.
One way that sales can be driven by web design is by keeping people on the site longer. Researchers have established that it only takes a few seconds for people to decide whether they will go deeper into a site or just head to another page. These are critical seconds for a business. The headers and title near the top will determine, to a large extent, a visitor's first impression.
For this reason, placing things on a page in a way that will aid visitors in finding what they want is of utmost importance. With so much information available online, it is easy for visitors to feel overwhelmed and miss what they are looking for. Customers who spend most of their time on the site trying to figure out how to use it will not appreciate the experience. Web designers know how to make sure this doesn't happen. Having test customers give reviews of the site can also give you an idea of how easy the site is to navigate.
A key way to let people identify where they need to go is to include a banner that is informative coupled with a menu that breaks down the different features on the website. Companies should do this with the customer's perspective in mind. Not all customers have the same needs. This could range from checking on a previous order or just looking up general information about the company or organization.
Ad placement is another aspect that can become troublesome. These need to be prominent enough as to not be ignored by visitors. However, a website that lets advertisements overtake its own content will immediately lose credibility with many visitors. Web developers know how to strike a balance between visibility and an attractive, unobtrusive look.
In a similar way, overpowering colors or colors that are difficult to read can turn visitors away. While it is important to catch people's attention, business owners should also make sure that these colors don't drown out the content. The same thing goes for photos. For some businesses, no photos will be needed at all. However, for those that do require a visual element, designers can help make sure the photos communicate the proper message without consuming too much of the site.
Overall, the purpose of web design is to help businesses convert more of their potential customers into actual customers. Finding the right person to do this is crucial. Large companies might have personnel capable of this already, while start-ups or small companies may need to hire contractors to take care of the job. But, no matter who completes the job, an intuitive and enjoyable interface will definitely bring financial rewards to any business.
One way that sales can be driven by web design is by keeping people on the site longer. Researchers have established that it only takes a few seconds for people to decide whether they will go deeper into a site or just head to another page. These are critical seconds for a business. The headers and title near the top will determine, to a large extent, a visitor's first impression.
For this reason, placing things on a page in a way that will aid visitors in finding what they want is of utmost importance. With so much information available online, it is easy for visitors to feel overwhelmed and miss what they are looking for. Customers who spend most of their time on the site trying to figure out how to use it will not appreciate the experience. Web designers know how to make sure this doesn't happen. Having test customers give reviews of the site can also give you an idea of how easy the site is to navigate.
A key way to let people identify where they need to go is to include a banner that is informative coupled with a menu that breaks down the different features on the website. Companies should do this with the customer's perspective in mind. Not all customers have the same needs. This could range from checking on a previous order or just looking up general information about the company or organization.
Ad placement is another aspect that can become troublesome. These need to be prominent enough as to not be ignored by visitors. However, a website that lets advertisements overtake its own content will immediately lose credibility with many visitors. Web developers know how to strike a balance between visibility and an attractive, unobtrusive look.
In a similar way, overpowering colors or colors that are difficult to read can turn visitors away. While it is important to catch people's attention, business owners should also make sure that these colors don't drown out the content. The same thing goes for photos. For some businesses, no photos will be needed at all. However, for those that do require a visual element, designers can help make sure the photos communicate the proper message without consuming too much of the site.
Overall, the purpose of web design is to help businesses convert more of their potential customers into actual customers. Finding the right person to do this is crucial. Large companies might have personnel capable of this already, while start-ups or small companies may need to hire contractors to take care of the job. But, no matter who completes the job, an intuitive and enjoyable interface will definitely bring financial rewards to any business.
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