Have you ever visited a website, clicked on a link, only to be redirected to an error page? This is an example of a 404 error at work, and to say that it harms websites would be an understatement. It can be detrimental to their Long Island SEO efforts, ensuring that they see less visibility on search engines. Perhaps you don't know what caused a 404 on your site to begin with. Here is some useful information that will help you prevent this in the future.
To start, 404 error pages are often caused by internal pages that have been removed. This makes sense, as links must direct users to pages, even if the intended ones are no longer in existence. Users will be directed to 404 errors in lieu of these pages. As reputable names in marketing, www.fishbat.com included, will tell you, unless on-site links are changed to accommodate webpage removals, these errors will continue to occur.
It can be argued that these error pages occur when website revamps aren't done with the preparation they need. One of the reasons for this is that URLs can be changed, which means that any links to them will become broken. Needless to say, this is where 404 error pages come into the picture. If you're planning on doing extensive work to your site, be mindful of any links that you have built in the past.
Now that you know what causes 404 errors, more often than not, you should know what to do if these problems arise. Before anything else, assume that this error is simply a freak occurrence. Even the most technologically sophisticated websites can experience problems, so refresh your browser to see if the "broken" link is actually broken. If you're continually directed to a 404 error, there are further Long Island SEO steps that you can take.
Along with checking URLs, as discussed earlier, you should run a malware scan on your website. Malware has been known to lead to various website problems, including webpages not loading correctly. If this is the case, it goes without saying that said malware must be eliminated from the equation as possible. The sooner that this particular issue is taken care of, the sooner you can get back to operating your site as usual.
To start, 404 error pages are often caused by internal pages that have been removed. This makes sense, as links must direct users to pages, even if the intended ones are no longer in existence. Users will be directed to 404 errors in lieu of these pages. As reputable names in marketing, www.fishbat.com included, will tell you, unless on-site links are changed to accommodate webpage removals, these errors will continue to occur.
It can be argued that these error pages occur when website revamps aren't done with the preparation they need. One of the reasons for this is that URLs can be changed, which means that any links to them will become broken. Needless to say, this is where 404 error pages come into the picture. If you're planning on doing extensive work to your site, be mindful of any links that you have built in the past.
Now that you know what causes 404 errors, more often than not, you should know what to do if these problems arise. Before anything else, assume that this error is simply a freak occurrence. Even the most technologically sophisticated websites can experience problems, so refresh your browser to see if the "broken" link is actually broken. If you're continually directed to a 404 error, there are further Long Island SEO steps that you can take.
Along with checking URLs, as discussed earlier, you should run a malware scan on your website. Malware has been known to lead to various website problems, including webpages not loading correctly. If this is the case, it goes without saying that said malware must be eliminated from the equation as possible. The sooner that this particular issue is taken care of, the sooner you can get back to operating your site as usual.
