There are many components that can make or break a website. One of the most crucial, according to those that work in Long Island SEO, is the FAQ page. Frequently asked questions should be responded to with as many details as possible, which will help users make more informed decisions about certain products and services. To make your own FAQ the best that it can be, follow these do's and don'ts as closely as possible.
When developing an FAQ page, written copy and images alike should be included. It's common to only include text, and while this is what will ultimately help with SEO, the truth is that it can't do everything. Images provide more insight into what users are looking for, allowing them to visualize when they wouldn't have been able to otherwise. This is just one of the many tips that reputable marketing names, fishbat.com for example, can provide.
Next, ensure that there is a hierarchy when it comes to frequently asked questions. For example, a user may want to know what, exactly, a company is; this question should be among the first they see. From there, questions about the company's location, how long they've been in business, and other such facts should follow. When questions are positioned in this way, it makes the FAQ page itself more streamlined, positively influencing SEO in the process.
When it comes to the methods to avoid, as far as creating FAQ pages is concerned, keyword stuffing is a good place to begin. Instead of simply placing desired search terms anywhere you want, you should be more strategic. Focus on including keywords in your content where they make sense, which will make them appear more natural. It goes without saying that this helps with SEO as well, so be sure to maintain this practice.
Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.
When developing an FAQ page, written copy and images alike should be included. It's common to only include text, and while this is what will ultimately help with SEO, the truth is that it can't do everything. Images provide more insight into what users are looking for, allowing them to visualize when they wouldn't have been able to otherwise. This is just one of the many tips that reputable marketing names, fishbat.com for example, can provide.
Next, ensure that there is a hierarchy when it comes to frequently asked questions. For example, a user may want to know what, exactly, a company is; this question should be among the first they see. From there, questions about the company's location, how long they've been in business, and other such facts should follow. When questions are positioned in this way, it makes the FAQ page itself more streamlined, positively influencing SEO in the process.
When it comes to the methods to avoid, as far as creating FAQ pages is concerned, keyword stuffing is a good place to begin. Instead of simply placing desired search terms anywhere you want, you should be more strategic. Focus on including keywords in your content where they make sense, which will make them appear more natural. It goes without saying that this helps with SEO as well, so be sure to maintain this practice.
Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.
