Creating URLs seems like a no-brainer. After all, if you don't have these, people won't be able to visit your website or the numerous internal pages it contains. With that said, you may not be aware of the Long Island SEO impact that a single URL can have if composed properly. With these do's & don'ts in mind, not only will you be able to rank well, but you'll find yourself obtaining more business from a digital standpoint.
DO be mindful about URL length. A website's ranking is based on numerous factors, one of the most overlooked being URL length. The longer this is, the less likely it is that the page associated with it will rank, no matter how much content is included. Try to keep them short and sweet so that search engines will read them easier. This will also help the user experience, allowing visitors to type less and navigate more.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
DO be mindful about URL length. A website's ranking is based on numerous factors, one of the most overlooked being URL length. The longer this is, the less likely it is that the page associated with it will rank, no matter how much content is included. Try to keep them short and sweet so that search engines will read them easier. This will also help the user experience, allowing visitors to type less and navigate more.
DON'T favor underscores instead of hyphens. As you'll come to learn, the readability of URLs is based on numerous factors. One of the most important, as the likes of fishbat.com can attest, is the implementation of hyphens. These can be used to break up the words on URLs, thereby making them easier for search engines to read. The same can't be said for underscores, which many people mistakenly use for SEO. Needless to say, this is not the ideal course of action.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T build URLs without a long-term plan in mind. What does this mean, you may wonder? For starters, understand that marketing constantly changes, meaning that you should be prepared for the future. The same logic applies to URLs, so make sure that these are built with care. When you're able to future-proof your sight, you stay ahead of the game, which allows you to keep up with your competition in the process.
