Government contractors have a new resource to help them connect with federal procurement officers. US Federal Contractor Registration launched their new web design division GovKinex early this week. The third party registration firm has already fulfilled several orders for government contracting focused websites at a fraction of the cost and time necessary when utilizing traditional web development services. Their web site package includes domain name registration, hosting and updates for one year, a 7 page website in the format preferred by government offices, as well as complete CCR registration, ORCA filing, FEMA Vendor Profile creation, a profile on the government small business search engine, and email bid notification.
Over $110 Billion has already been awarded to vendors nationwide during the 2012 fiscal year and nearly half the contracts have been awarded to small businesses, according to data pulled from USASpending. The United States Government continues to be the world's largest purchaser of goods and services. In FY2011, over $535 Billion was spent on contracts alone; another $550 Billion was awarded in federal grants.
On average, companies spend 20 months and $100,000 trying to win their first federal contract. The Small Business Administration advises contracting newcomers to market themselves aggressively in order to successfully break into the federal market. This includes crafting a targeted website that contracting officers can access to learn about your capabilities.
BIA/Kelsey conducted a study last year which found that 97% of all consumers researched products and services online before making a purchase. The same can be said of contracting officers who, in many cases, are required by federal regulations to research vendors prior to awarding a contract.
Contractors who complete CCR registration and then sit back and wait for contracts to come rolling in do so at their peril. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Last year over $92 Billion in contracts were awarded to small businesses, yet many small business owners think they can't fulfill the government's needs or compete with larger firms. The key to success is establishing an online brand and aggressively marketing to procurement officers.
Over $110 Billion has already been awarded to vendors nationwide during the 2012 fiscal year and nearly half the contracts have been awarded to small businesses, according to data pulled from USASpending. The United States Government continues to be the world's largest purchaser of goods and services. In FY2011, over $535 Billion was spent on contracts alone; another $550 Billion was awarded in federal grants.
On average, companies spend 20 months and $100,000 trying to win their first federal contract. The Small Business Administration advises contracting newcomers to market themselves aggressively in order to successfully break into the federal market. This includes crafting a targeted website that contracting officers can access to learn about your capabilities.
BIA/Kelsey conducted a study last year which found that 97% of all consumers researched products and services online before making a purchase. The same can be said of contracting officers who, in many cases, are required by federal regulations to research vendors prior to awarding a contract.
Contractors who complete CCR registration and then sit back and wait for contracts to come rolling in do so at their peril. "Marketing is absolutely essential for small businesses to succeed in government contracting," says Eric Knellinger, president of US Federal Contractor Registration. "Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers."
Last year over $92 Billion in contracts were awarded to small businesses, yet many small business owners think they can't fulfill the government's needs or compete with larger firms. The key to success is establishing an online brand and aggressively marketing to procurement officers.
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Can procurement officers find you on the web? Can your current site make it through their firewalls? Call our Small Business Acquisition Manager James Logan for a free consultation at (877) 252-2700 ext 709 and find out how you can get a personalized government contracting website for your business.
