Sunday, September 1, 2013

Characteristics Of A Good New York Web Design Company

By Amanda Baird


New York has no shortage of reputable New York web design companies to work with; meaning you will be lost for options when choosing the right service provider for your needs. Even so, knowing what to expect from a good company will make your choice of a service provider very easy. Here are some of the things that should point you to the right direction.

A good company should put more emphasis on the functionality of a site and not the visual appearance. Some of the things that service providers compromise on are a complex navigation, mostly attributed to too much flash. A poorly optimized website or one that is not designed with the main target market in mind are also some of the things that are often easily compromised by most web design companies.

You should also not work with a company that knows nothing about SEO. It is not uncommon to find service providers who concentrate on visual appeal of a site but do nothing on the web copy. Keep in mind that spiders and search engine robots only 'read' content optimized to the specific keywords within the website. This ensures the pages can get ranked high in the search engines as per the optimized keywords.

A good service provider knows how to integrate vital elements of flash in HTML pages of a website. This way, the website will appear polished and well optimized for the search engines without compromising on its interactivity level, functionality, or usability.

Never work with a company that takes forever to respond to questions and inquiries. When you send an email and get a reply after 5 days, you might consider looking for another company. This could just be a tip of the iceberg of what to expect when you have already paid for their services and you have a burning question that need to be addressed urgently.

Don't work with a company that has a poorly designed website. When you find it troublesome to navigate through the website of the service provider you are considering hiring, you should certainly look elsewhere. You should not expect your website will be any different. If there are broken links and grammatical errors in the web copy, no doubt you may also have the same issues on your website.

Do not work with a company that has no testimonials on their website or there are fake reviews and testimonials. The last things you should check before choosing a service provider are the testimonials and past client reviews. Each web design company should have a portfolio section or a testimonial part on their website such that past clients can post their comments.

In such a case, the next course of action would be to request the service provider to provide contacts of some of their past clients. By contacting past clients, you should be in a position to gauge the level of service to expect from the New York web design company you are considering working with. Talk to past clients and get to know how their experience working with the service provider was. If they are reluctant, or if the service provider provides fake reviews and testimonials, you had better look elsewhere before you commit your hard-earned cash.




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