More media is being seen by consumers on PC and on mobile internet connections, and this is giving marketers a nice opportunity to connect deeper with consumers using video campaigns. Video ad campaigns are being launched more and more all the time because of the extra opportunities that internet and mobile video give to a company.
Online video provides a unique opportunity to engage deeply with your audiences. When trying to connect with your potential customer, the use of video allows a company to get more specific than search, social site ads, or regular displays, to highlight the product and company ideals. ` These online videos can be specifically targeted to further strengthen a brand and engage people.
The average time that people spend watching a video on a mobile device is 3 times longer than for a desktop computer. The trend toward mobile and tablet viewership shows only signs of growing, and many companies are taking advantage of this as they are aware that this will continue to expand.
Video is the next best thing to talking to your prospect one to one. The business can get more specific with a customer and relate to them in a more intimate way. You can connect with the viewer through video and it lets them feel a more personal connection with you. In a nutshell, online videos can do a lot of good things for your business including making it more likely that someone will see your message and making it easier for people to consume that message once they find it.
How come video is better for website users? Pictures can only tell so much, video adds a whole other dimension to the presentation. Music, narration, and movement provide a richer experience, which can more easily educate, entertain or inform your audience.
The amount of time that someone spends on a website is part of what Google uses in it's algorithm for search engine rankings so videos do a lot to increase time spent on a page. Over the last couple of years online videos have risen to the top of the ranks in Google's Universal Search. Small companies and mega corporations both benefit greatly by using online video is a highly effective way to increase customer engagement and improve sales.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. If you have a need to better explain what your products do, a video series may get the job done best.
Customer testimonials lend themselves to the story-telling side of online video. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
A proper demonstration is not possible without showing the product in action, and video is needed for that.
When a customer ends up on your website, they want to actually see what the product does, not just look at pictures and read about it, they need to be entertained while being informed about your company or product.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
Online video provides a unique opportunity to engage deeply with your audiences. When trying to connect with your potential customer, the use of video allows a company to get more specific than search, social site ads, or regular displays, to highlight the product and company ideals. ` These online videos can be specifically targeted to further strengthen a brand and engage people.
The average time that people spend watching a video on a mobile device is 3 times longer than for a desktop computer. The trend toward mobile and tablet viewership shows only signs of growing, and many companies are taking advantage of this as they are aware that this will continue to expand.
Video is the next best thing to talking to your prospect one to one. The business can get more specific with a customer and relate to them in a more intimate way. You can connect with the viewer through video and it lets them feel a more personal connection with you. In a nutshell, online videos can do a lot of good things for your business including making it more likely that someone will see your message and making it easier for people to consume that message once they find it.
How come video is better for website users? Pictures can only tell so much, video adds a whole other dimension to the presentation. Music, narration, and movement provide a richer experience, which can more easily educate, entertain or inform your audience.
The amount of time that someone spends on a website is part of what Google uses in it's algorithm for search engine rankings so videos do a lot to increase time spent on a page. Over the last couple of years online videos have risen to the top of the ranks in Google's Universal Search. Small companies and mega corporations both benefit greatly by using online video is a highly effective way to increase customer engagement and improve sales.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. If you have a need to better explain what your products do, a video series may get the job done best.
Customer testimonials lend themselves to the story-telling side of online video. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
A proper demonstration is not possible without showing the product in action, and video is needed for that.
When a customer ends up on your website, they want to actually see what the product does, not just look at pictures and read about it, they need to be entertained while being informed about your company or product.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
