Wednesday, April 3, 2013

What You Should Know About Web Design Company Marketing

By Arthur Crown


In the life of a web design and development business there are natural times of growth and time where more prodding is required. Regardless of the current state of your business, you can always benefit from good advice. The tips listed here will prod your business to growth and success.

Do you have a regular newsletter communication sent to customers and prospects? Regular newsletters can help maintain the connection and sense of relationship with your current customer base. Newsletter communications also keep your web design and development business name "top of mind" with both customers and prospects when they have a business need you can serve.

Making counteroffer deals for key employees that are seriously examining resignation can play a significant role in keeping those employees on the payroll. Pay increases are one of the top reasons why people leave companies that they have been with for a lot of years. Negotiating higher pay may persuade many of these employees to never leave.

Motivate your existing customers to recommend your products and services to their friends and family. This can be done by giving rebates and free gifts to clients who refer their friends to your store.

Make sure you have installed analytic software on your website. Some popular options include Google's webmaster tools and Google analytics. Use of these products will assist you in identifying weaknesses in your order fulfillment process. By addressing issues you uncover, you will be able to improve the efficiency of your operations and sell even more.

Create a viral video on your YouTube. Make it a comedy which has to do with your web design and development business, and perhaps it'll become a hit. This could be challenging though as you do not wish to make it stupid-funny, so you need to be sure that it is the ideal pitch of comedy.

SEO is a commonly used acronym for "search engine optimization." SEO is important if you want to maximize your online potential with your web design and development business page. SEO works by providing greater visibility to the same online content through helping drive searches to that content. Make sure that your business page is optimized for better web traffic and business results.

You are able to advertise in public toilets in your town or community. This can be done by placing eco-friendly reminders and soft adverts on mirrors and walls of the restroom. Of course, you must do this only with the permission of building management, also in accordance with city ordinances.

Create a tagline for your brand/business. Make the tag-line a succinct representation of your web design and development business and what your business can provide potential customers. Place your tag line in all marketing materials for your business.




About the Author: