Saturday, April 13, 2013

How to Create an Interactive Website

By Lori Buenavista


Does your site encourage customer participation, or is it full of only uninteresting text? The attention span of Web users is low-you have only about 3 seconds to impress a new visitor and keep him fascinated and engaged. Here's how you can develop an online website.

Make Navigation User-friendly. Give navigation links names that will make sense. Don't be too creative here; continue with the basics that site guests are used to seeing. Create navigation buttons or text that is large enough to be instantly visible and easy to click on. Place main navigation either along the top or running down the left side of the web page.

Put rarely-used links and links used by people other than customers (press links, employment links) in the footer. Ask for Interaction. Construct an email list and engage potential prospects by offering a free report, free quote or estimation or a e-newsletter. Incorporate a responsive form on your homepage (and other relevant pages). Set up an auto-respond email that greets new registrants to your website.

A company blog is another way to ask for interaction. At the end of posts, pose a question or request audience to react using their own ideas. Allow posting comments on your blog site (you can manage what testimonials are posted by requiring that each opinion be approved by you to start with). Include Plenty of Rich Content material. There's plenty of Internet noise out there; poorly-written, keyword-stuffed articles, sites with multiple affiliate links, banners, and web ads, and irritating flash computer animation ads with dancing monkeys. Go above the web mayhem by offering rich, relevant content material.

In addition to well-written text on your own site, include some other kinds of communication. Video lessons are very well-liked by readers and can provide your company a personality. Produce a video of yourself, saying hello and outlining the benefits of your product or service. Produce a series of how-to videos that related to everything you sell. You can publish your video clips on your internet site, or on Video hosting sites for maximum exposure. Info graphics provide visual attention and relevant articles simultaneously. They're fast and easy to create and give readers a break from text.

Motivate Social Interaction. Links on your social media sites ought to be obvious on your website. Place social sharing buttons on merchandise pages to encourage folks to "like" a selected product on Facebook or "pin" it on Pinterest. Inspire social sharing on your blog.

To boost social networking visitors, develop a contest that engages people and stimulates contribution on both your site and social networking page. Place an interactive form on your home-page so that people can easily supply their name and email. A "Like" button instantly registers their "Like" on your Facebook page, and they're entered in your contest. Give away something desirable as a winning prize to get the majority of answers.




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