Packaging is an art of enclosing goods or products in a safe cover so as to protect them for the sale, distribution or storage. We can also say that it is the result of art and technology clubbed together. Why it is an art because it involves creative designing and it uses technology to preview your designs and even to improvise them.
- Catching Attention: The designs created by us are in true sense unique and attractive that they catch attention of the viewers. These designs make your business noticeable. Be it through your website or your package designs, your business attracts traffic.
- Information Collection: The very first step of the process is to gather as much information as we can, about the idea or message the client wants to communicate. This may require a series of interactive sessions with our client. We generally ready ourselves with a number of questions like - the purpose of the task; the target audience; the kind of impact the project should create etc. These questions give us an insight on what is there in client's mind, as both the client and the service provider must be on the same page.
- Memory Imprint: Most of the times consumers pick up things by getting attracted to the packaging of the products. If something has been packaged in ugly manner, no doubt it will also catch attention but will not be picked up at all. Our packaging designs help you leave a positive imprint on the minds of consumers.
Look at the designs and shapes of shampoo bottles, they look so fancy. Such appearances of the packages show the effective usage of graphic designing in the packaging process.
- Sketch & wireframe preparation: We find it a better option to prepare a preliminary sketch before actually moving to the software for the final version. This not only saves us time but also allows us to seek client's approval at mid-stage.
- Offer multiple options: Post approval the only work left is the transformation or conversion of the sketch into a real output. We tend to provide our customers with the multiple versions of the project. It allows the client to pick up what works best for him. It also builds client's trust in our work as we are able to depict client's thoughts in various ways.
One of the simplest ways to achieve this is to keep giving them a fresh look from time to time. Well, this can only happen if you keep altering the designs and look of your products. These alterations will sustain people's interest in your products.
- Catching Attention: The designs created by us are in true sense unique and attractive that they catch attention of the viewers. These designs make your business noticeable. Be it through your website or your package designs, your business attracts traffic.
- Information Collection: The very first step of the process is to gather as much information as we can, about the idea or message the client wants to communicate. This may require a series of interactive sessions with our client. We generally ready ourselves with a number of questions like - the purpose of the task; the target audience; the kind of impact the project should create etc. These questions give us an insight on what is there in client's mind, as both the client and the service provider must be on the same page.
- Memory Imprint: Most of the times consumers pick up things by getting attracted to the packaging of the products. If something has been packaged in ugly manner, no doubt it will also catch attention but will not be picked up at all. Our packaging designs help you leave a positive imprint on the minds of consumers.
Look at the designs and shapes of shampoo bottles, they look so fancy. Such appearances of the packages show the effective usage of graphic designing in the packaging process.
- Sketch & wireframe preparation: We find it a better option to prepare a preliminary sketch before actually moving to the software for the final version. This not only saves us time but also allows us to seek client's approval at mid-stage.
- Offer multiple options: Post approval the only work left is the transformation or conversion of the sketch into a real output. We tend to provide our customers with the multiple versions of the project. It allows the client to pick up what works best for him. It also builds client's trust in our work as we are able to depict client's thoughts in various ways.
One of the simplest ways to achieve this is to keep giving them a fresh look from time to time. Well, this can only happen if you keep altering the designs and look of your products. These alterations will sustain people's interest in your products.
About the Author:
Graphic Design Sydney is an art of communicating an idea or a message in a visual form, with the individual or combined usage of images and text.
