The past decade has seen a sort of a revolution when it comes to the mobile phone market, with things changing for the better. One of the biggest changes is how easy it's become for mobile phone users to get online using smart phones such as the iPhone. People who use smart phones have come to rely on these gadgets for a wide variety of purposes, from communicating with friends to managing business tasks. It's only logical that there should be a way for online marketers to leverage this trend to their advantage. Why not put your business in front of millions of mobile phone users by creating a mobile website? Of course, many marketers are building mobile websites, so you have to make sure yours has the features it needs to successfully compete. There are some surefire ways to make sure your mobile website gets noticed, and we'll be covering some of them here.
Tips On How To Create A Mobile Version Of Your Landing Page: A good way to begin targeting mobile phones is using the Google AdWords network and their content network which can specifically target mobile phones; this is just one of several advertising networks that target the mobile industry. You could be losing money after you set this up and drive your traffic to your regular landing page, and not the mobile phone page, as visitors will not be able to access the information you have presented if it is in the wrong format. These pages are certainly not the same to visitors using a mobile phone to access them, nor do they look the same for regular viewers.
Using Short Forms: People that access your website via their phones will not have the patience to fill out long forms while they are visiting even if it is only texting. You must keep in mind that the mobile visitor is not going to want to fill out a long form on your mobile site, therefore, you must make it as easy, quick, and painless as possible to see results. As you can see, utilizing only the most important fields when creating your form is imperative. Getting the mobile visitor to give you their contact information is achievable if you only ask for their e-mail; you can get more information from them at a later time. Make it very easy for your site visitors to convert directly into your prospects and customers, all the while respecting them.
Don't Confuse: The fact is, attention span on a mobile website is often limited and not as much as it is when you're browsing it on a computer. There are just too many distractions with mobile phones, not to mention the small screen, to expect people to stay on one site for long. A mobile site, then, isn't the place to include extra or unnecessary material, as it will only distract the user.
Your Copy Must Get Their Attention: If you want people to pay attention to your mobile site, the quality of your copywriting can make all the difference. You should use the same basic formula as you would with a sales letter or regular web page, only aimed at the mobile phone audience. This might not seem like a lot of content, but trust me, it will be enough to get you high conversions on your mobile site. The main thing to remember with mobile websites is that they have to be made so that mobile phone users will find it convenient to access them. There's really nothing that complicated about building mobile websites; you just have to make sure that you focus on delivering quality content in a form that phone users can absorb quickly.
Tips On How To Create A Mobile Version Of Your Landing Page: A good way to begin targeting mobile phones is using the Google AdWords network and their content network which can specifically target mobile phones; this is just one of several advertising networks that target the mobile industry. You could be losing money after you set this up and drive your traffic to your regular landing page, and not the mobile phone page, as visitors will not be able to access the information you have presented if it is in the wrong format. These pages are certainly not the same to visitors using a mobile phone to access them, nor do they look the same for regular viewers.
Using Short Forms: People that access your website via their phones will not have the patience to fill out long forms while they are visiting even if it is only texting. You must keep in mind that the mobile visitor is not going to want to fill out a long form on your mobile site, therefore, you must make it as easy, quick, and painless as possible to see results. As you can see, utilizing only the most important fields when creating your form is imperative. Getting the mobile visitor to give you their contact information is achievable if you only ask for their e-mail; you can get more information from them at a later time. Make it very easy for your site visitors to convert directly into your prospects and customers, all the while respecting them.
Don't Confuse: The fact is, attention span on a mobile website is often limited and not as much as it is when you're browsing it on a computer. There are just too many distractions with mobile phones, not to mention the small screen, to expect people to stay on one site for long. A mobile site, then, isn't the place to include extra or unnecessary material, as it will only distract the user.
Your Copy Must Get Their Attention: If you want people to pay attention to your mobile site, the quality of your copywriting can make all the difference. You should use the same basic formula as you would with a sales letter or regular web page, only aimed at the mobile phone audience. This might not seem like a lot of content, but trust me, it will be enough to get you high conversions on your mobile site. The main thing to remember with mobile websites is that they have to be made so that mobile phone users will find it convenient to access them. There's really nothing that complicated about building mobile websites; you just have to make sure that you focus on delivering quality content in a form that phone users can absorb quickly.
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