Sunday, February 24, 2013

Graphic Design Process

By Abraham McFee


Creating brochures for business promotion is an age old concept; being used by businesses for years as a mode of communication with the customers. It seems as if since the inception of print technology brochures have been into being.

- Information Collection: The very first step of the process is to gather as much information as we can, about the idea or message the client wants to communicate. This may require a series of interactive sessions with our client. We generally ready ourselves with a number of questions like - the purpose of the task; the target audience; the kind of impact the project should create etc. These questions give us an insight on what is there in client's mind, as both the client and the service provider must be on the same page.

- Outline Preparation: Basis the information we collect from the client, we first prepare a rough outline of the project, showing the details like intent and aim of project along with other information like dimensions, other technical specifications etc. We always seek client's approval on this outline before proceeding, so as to avoid any confusion later.

Though sometimes distribution of brochure may be posed with the challenge of maintaining a direct contact with the customers, yet it is a very effective medium for communication, especially for businesses like hotels, restaurants & food corners, banks & insurance companies (for any new product launch), saloons etc.

- Sketch & wireframe preparation: We find it a better option to prepare a preliminary sketch before actually moving to the software for the final version. This not only saves us time but also allows us to seek client's approval at mid-stage.

- Research: The designs created by us are the outcome of the detailed research that our designers conduct before starting working on the project. We just do not design what comes to our mind. First we do detailing with our client to understand his needs and views. Then we do our own brainstorming sessions to understand different perspectives or expressions for one particular idea. We even try to figure out how competitors in the same industry have been conveying their messages. After all this pre-work, our designers come up with the best possible version.

Graphic Design Sydney plays a pivotal role in brochure, pamphlets andleaflets designing. Our highly skilled designers work collectively and show their innovation in designing brochures for your business. Like any other service offered by Graphic Design North Sydney , for brochures also every minute detail like purpose, target audience etc. is taken well care of.




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