In the Tampa Bay area there are many companies offering Tampa SEO or search engine optimization and submission services. It's possible that you have had them call you or visit your business to offer their services with the purpose of improving the online visibility of your business and bringing you more purchasers. But what do these search engine optimization and submission services actually do, and could you do it without their help?
The work of search engine optimization and submission services is divided into two main tasks. First, they work on your web site to ensure that it is totally readable by search engine spiders who see your webpage much differently than human visitors do.
For example, the spiders cannot understand your site's images. So if your home page is made entirely of a photo collage or a flash video presentation, it may look great to you or me however it doesn't tell the search engines anything about your site unless all the pictures are adequately tagged. When gauging the text or words on your page, it's a good idea to have the most important elements in the top left area the spiders will see first.
Of course, that is only two examples of many. There are lots of areas like this that SEO firms will look for and correct when they work on your web site. Your entire site should be optimized so that the search engines can read and understand clearly what it is about.
Second, there's the submission aspect of search engine optimization and submission services. This means listing your site in various online directories and making links back to your web site from other relevant sites. Early in the history of the net, the developers at Google noticed that the most important websites were often linked to from a sizeable number of other sites.
So one of the most significant jobs of a Tampa SEO expert is building these back links to your website. It involves coming up with articles to post across the web, making comments on other sites that link back to your web site, bookmarking your web site and working to increase your online presence in numerous alternative ways. It is critical to get it right, but you have got to know it is time consuming work.
The intent of the search engines is to find the most topical sites to present to individuals that are looking on the internet: to explain, to give the buyer precisely what they are trying to find. The job of search engine optimization and submission experts is to put your site in front of the search engine spiders in order that they serve it up first to those web visitors who are truly looking for exactly what you offer: in other words, to bring you your perfect prospects.
The final analysis is that if you're ready to put in the time to doing all this work yourself, as well as learning all about what you have to do and the way to do it, you could do it yourself. But for most companies that is simply not cost effective.
Some of the larger corporations naturally have in house SEO specialists just as they have in house printers or designers, and they don't need to outsource. But for most businesses, the most inexpensive way to increase the profits from your web site is outsourcing to an expert who offers search engine optimization and submission services.
The work of search engine optimization and submission services is divided into two main tasks. First, they work on your web site to ensure that it is totally readable by search engine spiders who see your webpage much differently than human visitors do.
For example, the spiders cannot understand your site's images. So if your home page is made entirely of a photo collage or a flash video presentation, it may look great to you or me however it doesn't tell the search engines anything about your site unless all the pictures are adequately tagged. When gauging the text or words on your page, it's a good idea to have the most important elements in the top left area the spiders will see first.
Of course, that is only two examples of many. There are lots of areas like this that SEO firms will look for and correct when they work on your web site. Your entire site should be optimized so that the search engines can read and understand clearly what it is about.
Second, there's the submission aspect of search engine optimization and submission services. This means listing your site in various online directories and making links back to your web site from other relevant sites. Early in the history of the net, the developers at Google noticed that the most important websites were often linked to from a sizeable number of other sites.
So one of the most significant jobs of a Tampa SEO expert is building these back links to your website. It involves coming up with articles to post across the web, making comments on other sites that link back to your web site, bookmarking your web site and working to increase your online presence in numerous alternative ways. It is critical to get it right, but you have got to know it is time consuming work.
The intent of the search engines is to find the most topical sites to present to individuals that are looking on the internet: to explain, to give the buyer precisely what they are trying to find. The job of search engine optimization and submission experts is to put your site in front of the search engine spiders in order that they serve it up first to those web visitors who are truly looking for exactly what you offer: in other words, to bring you your perfect prospects.
The final analysis is that if you're ready to put in the time to doing all this work yourself, as well as learning all about what you have to do and the way to do it, you could do it yourself. But for most companies that is simply not cost effective.
Some of the larger corporations naturally have in house SEO specialists just as they have in house printers or designers, and they don't need to outsource. But for most businesses, the most inexpensive way to increase the profits from your web site is outsourcing to an expert who offers search engine optimization and submission services.
About the Author:
Scott A Dennison is the founder and leader of Florida Inbound Marketing, a Tampa SEO firm based in Treasure Island. With years of experience at search engine optimization the company routinely delivers top search engine ranking to its clients. Have a look at our blog for search engine optimization tips.
